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- how is the need recognition triggered in the buyer decision making process. provide example of two different type of triggered?why is a marketer's experience important in making decisions about the product portfolio despite having tools that can help him?explain how buyer persona can it be used to better understand the needs and preferences of a target market?
- Why do we regard post-purchase assessment to be an important element of the purchasing decision? What significance does this stage have for a marketer?What is the first stage in buyer decision process? a. Information search. b. Demand formulation. c. Awareness. d. Need recognition.Why a buyer’s purchasing decision is affected by sensory stimuli?
- Write a short explanation to this question: When evaluating alternatives, consumers may go through three types of choice processes (affective, attitude-based, and attribute-based). Please select three products/services (different to the one described in class) that reflect each of these choice processes and describe the consumer decision scenarios for these products.How should manufacturers deal with consumers immediately after they make a purchase to reduce post-purchase dissonance? What are some effective actions, and from those actions, the desired effect(s) on the recent purchaser(s)?What criteria do consumers use to determine that some products and services are relevant to others?
- Q No. 1: Consumer buying behaviour is the study of individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society. Discuss the Top seven Characteristics in Consumer Buying Behavior. Also discuss the steps of Buyer Decision Process?Explain how the purchase decision process is a piecemeal process? Give an example?Why is a marketer experience important in taking decisions about the product portfolio despite having tools that can help him?