How do consumers gather information and develop knowledge on immunity? How do they use their knowledge in purchase decision making? with an real life exapmle

Principles of Management
OER 2019th Edition
ISBN:9780998625768
Author:OpenStax
Publisher:OpenStax
Chapter2: Managerial Decision-making
Section: Chapter Questions
Problem 4CRQ: What is confirmation bias? Explain how it can be a barrier to effective decision-making.
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How do consumers gather information and develop knowledge on immunity? How do they use their knowledge in purchase decision making? with an real life exapmle 

 

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