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How can a firm create a cohesive and integrated sales promotion strategy that aligns with the overall business objectives and brand identity?
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- In what ways can companies utilize surprise and delight tactics as a sales promotion technique to create positive brand associations and increase customer loyalty?How can a firm design a sales promotion that not only drives short-term sales but also builds long-term customer loyalty?Discuss how different forms of sales promotion can erode or build brand loyalty. If a company’s objective is to enhance customer loyalty to its products, which sales promotion technique would be most appropriate?
- What role do sales promotions play in a company's overall marketing strategy?What is the position and role of the sales function within a manufacturing and distribution company?What are the primary aims and objectives that a well-crafted product promotion strategy aims to achieve for a successful marketing campaign ?