Identify several organizations that have in your view adopted the marketing concept (market orientation). What characteristics of these organizations indicate acceptance of the marketing concept?

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter1: An Overview Of Strategic Marketing
Section: Chapter Questions
Problem 2DYMP
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Identify several organizations that have in your view adopted the marketing concept (market orientation). What
characteristics of these organizations indicate acceptance of the marketing concept?
Transcribed Image Text:Identify several organizations that have in your view adopted the marketing concept (market orientation). What characteristics of these organizations indicate acceptance of the marketing concept?
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