How can knowledge of the decision rulesconsumers might use in a certain purchaseassist a firm in developing marketingstrategy?

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter7: Consumer Buying Behavior
Section: Chapter Questions
Problem 3DRQ
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How can knowledge of the decision rules
consumers might use in a certain purchase
assist a firm in developing marketing
strategy?

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