Ramya is passionate about running and is going to run her first marathon next year. She has started training for it intensively and has realized the importance of finding the right pair of running shoes. Compare and contrast Ramya’s purchase decision journey through the traditional AIDA purchase funnel

Ramya is passionate about running and is going to run her first marathon next year. She has started training for it intensively and has realized the importance of finding the right pair of running shoes. Compare and contrast Ramya’s purchase decision journey through the traditional AIDA purchase funnel

MARKETING 2018

19th Edition

ISBN:9780357033753

Author:Pride

Publisher:Pride

Chapter6: Target Markets: Segmentation And Evaluation

Section: Chapter Questions

Problem 1SC

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Ramya is passionate about running and is going to run her first marathon next year.she has started training for it intensively and has realised the importance to find the right pair of running shoes.compare and contrast ramyas purchase decision journey through the AIDA purchase funnel and Mckinseys consumer decision journey model
Ramya is passionate about running and is going to run her first marathon next year. She has started training for it intensively and has realized the importance of finding the right pair of running shoes. Compare and contrast Ramya’s purchase decision journey through McKinsey’s Consumer Decision Journey Model.
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