What is the purpose of the marketing plan, and how might it be used in managing the activities of the organization? What should be included within the marketing plan? Who is typically responsible for developing the marketing plan? Which departments within the organization should have access to the marketing plan? Please support your responses through examples.

What is the purpose of the marketing plan, and how might it be used in managing the activities of the organization? What should be included within the marketing plan? Who is typically responsible for developing the marketing plan? Which departments within the organization should have access to the marketing plan? Please support your responses through examples.

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter5: Marketing Research And Information Systems

Section: Chapter Questions

Problem 1DYMP

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What is the purpose of the marketing plan, and how might it be used in managing the activities of the organization? What should be included within the marketing plan? Who is typically responsible for developing the marketing plan? Which departments within the organization should have access to the marketing plan?
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