How can Nintendo continue to maintain their family friendly image, foster trust, and communicate value given the rising number of games being sold on the Nintendo Switch that feature loot boxes?

MARKETING 2018
19th Edition
ISBN:9780357033753
Author:Pride
Publisher:Pride
Chapter16: Integrated Marketing Communications
Section16.2: Because You’re Worth It: Imc At L’oréal
Problem 3C
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Integrated marketing communications (promotion) challenge
How can Nintendo continue to maintain their family friendly image, foster trust, and
communicate value given the rising number of games being sold on the Nintendo Switch
that feature loot boxes? 

 

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