Which of the ff. statements is TRUE? a. Customers’ perceptions of value do not change even with new information or consider a purchase within a different context. b. The term economic value refers to the total satisfaction that the customer receives from the product. c. The more innovative a product’s benefits, the more likely that the customer will not recognize the value of a product or service. d. Understanding economic value sought has a significant implication for the communication strategy.
Which of the ff. statements is TRUE? a. Customers’ perceptions of value do not change even with new information or consider a purchase within a different context. b. The term economic value refers to the total satisfaction that the customer receives from the product. c. The more innovative a product’s benefits, the more likely that the customer will not recognize the value of a product or service. d. Understanding economic value sought has a significant implication for the communication strategy.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Which of the ff. statements is TRUE?
a. Customers’ perceptions of value do not change even with new information or consider a purchase within a different context.
b. The term economic value refers to the total satisfaction that the customer receives from the product.
c. The more innovative a product’s benefits, the more likely that the customer will not recognize the value of a product or service.
d. Understanding economic value sought has a significant implication for the communication strategy.
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