Economics Today and Tomorrow, Student Edition
1st Edition
ISBN:9780078747663
Author:McGraw-Hill
Publisher:McGraw-Hill
Chapter3: Your Role As A Consumer
Section: Chapter Questions
Problem 15AA
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Question
How do marketers use emotions in product design
and advertising?
Expert Solution
Step 1
Emotional marketing refers to marketing and advertising that primarily uses emotional appeals to form your customers and prospective customers notice, remember, share, and buy your company’s products or services.
For example, there’s an intricate psychology involved in designing memorable, unique custom business logos. Similarly, emotions play an important role in product packaging design.
Even the name of your business plays a vital role in creating emotional reactions in your customers and prospective customers.
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