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How do you segment customers by product/service bundle features, economic needs,
location needs, and service levels?
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Solved in 2 steps
- Why is market segmentation important to service firms?Identify a product or service you want to market, and choose a market targeting strategy you think is best to apply on your chosen product/service.What methods or processes can be used to promote services and communicate value to consumers? Is there any one positioning strategy that seems most effective for services? Why or why not? Does the type of service have an impact on the positioning strategy?
- Present an example of a good or service that is targeted based on Demographic, Geographic, Psychographic and Behavioral segmentation. You need to present an example for each one (Demographic, Geographic, Psychographic and Behavioral) and elaborate on the "why" with clear examples and arguments that support your answer.PLEASE HELP ME CHOOSE!!! Choose your company, product, service or product line that you will be creating a marketing strategy for as well as a deep dive into the market/industry, financials, and marketing tactics that should be used.identify three possible target markets that might require the services provided by a business and the best marketing approach for each?
- Zipcar is considering launching Zipbike, a service that would offer the possibility to rent bikes. They believe that it would serve other (than their current) segments of consumrs. Zipcar is therefore considering pursuing a market development strategy. True or False?Imagine yourself as Business Development Manager in ABC and your task is to create new business strategies for your products and increase sales volume and diverse customer portfolio. Before you start, we would like to give some information about our current customer portfolio as follows: Customer Segment Percentage of segment Revenue Stream High-end / Michelin Restaurants 37% 50% Mid to High Restaurants 43% 34% Cafes / Small Restaurants 20% 16% Table shows our customer distribution by percentage of each segment and share of each segment in total revenue. Questions: (a) How would you increase sales among current customer portfolio (aka chefs/restaurants)? Which group of chefs/restaurants would you focus and why? Which channels would you use to reach your prospective customer and sell your products to them? (b) Remember your idea for new target group suggested by you in previous case, in which platforms or places would you sell your products among your…Why do service firms emphasize marketing?