What are some products that make their appeals primarily to the id? To the superego? To the ego? How does these appeal work?

Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter9: Market Segmentation, Targeting, And Positioning
Section9.9: Classifying Segmentation Variables
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What are some products that make their appeals primarily to the id? To the superego? To the ego?

How does these appeal work?

can you think of a company that uses psychographics segmentation to position its products in the marketplace 

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