Make a narrative statement for the outline of the Strategic Marketing Plan

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Make a narrative statement for the outline of the Strategic Marketing Plan.
LESSON 3. THE STRATEGIC MARKETING PLAN OUTLINE
THE STRATEGIC MARKETING MANAGEMENT PLAN
The Company Profile and Brief
PART I
THE COMPANY
History
The Company Description
The Company Current Situation
The Company Issues and
Problems To Be Solved
SETTING OF
COMPANY VISION,
• Company Vision
• Company Mission
PART II
Company Goals and Objectives
MISSION, AND
OBJECTIVES
Product and Market Expansion
PART III
DESIGNING OF
Grid Model
BUSINESS
Porter Lawler Model
PORTFOLIO
Managing Marketing Strategies
and the Marketing Mix Model
Partnering with Other Company
Departments (Value Chain)
Partnering with Other in the
Marketing
Delivery Network)
Create a Budget
PLANNING
PART IV
MARKETING
AND OTHER
System
(Value
FUNCTIONAL
STRATEGIES
Create a Timeline
Divide the Tasks
Transcribed Image Text:LESSON 3. THE STRATEGIC MARKETING PLAN OUTLINE THE STRATEGIC MARKETING MANAGEMENT PLAN The Company Profile and Brief PART I THE COMPANY History The Company Description The Company Current Situation The Company Issues and Problems To Be Solved SETTING OF COMPANY VISION, • Company Vision • Company Mission PART II Company Goals and Objectives MISSION, AND OBJECTIVES Product and Market Expansion PART III DESIGNING OF Grid Model BUSINESS Porter Lawler Model PORTFOLIO Managing Marketing Strategies and the Marketing Mix Model Partnering with Other Company Departments (Value Chain) Partnering with Other in the Marketing Delivery Network) Create a Budget PLANNING PART IV MARKETING AND OTHER System (Value FUNCTIONAL STRATEGIES Create a Timeline Divide the Tasks
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