How does Disney's servicescape design and upkeep help to script customer experiences and create pleasure and satisfaction for guests not only in its theme parks but also in its cruise ships and hotels. Provide some examples of each.

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter19: Pricing Concepts
Section: Chapter Questions
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How does Disney's servicescape design and upkeep help to script customer experiences and create pleasure and satisfaction for guests not only in its theme parks but also in its cruise ships and hotels. Provide some examples of each.

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