What are the considerations involved in making the decision to provide services in-house or to outsource the service?  What is ideal?

MARKETING 2018
19th Edition
ISBN:9780357033753
Author:Pride
Publisher:Pride
Chapter6: Target Markets: Segmentation And Evaluation
Section: Chapter Questions
Problem 4SC
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What are the considerations involved in making the decision to provide services in-house or to outsource the service?  What is ideal?

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