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- What are the (dis)advantages of using popular musicin advertisements? Original music?Which of the following targeting strategies results in cannibalization of products? Question 24 options: a) A multisegment targeting strategy b) The universal targeting strategy c) An undifferentiated targeting strategy d) A concentrated targeting strategyDove’s parent company Unilever owns Axe andowned, at the time the campaigns launched, Slimfast.Does this make the Dove Real Beauty and DoveSketch campaigns a sham? Or can the campaignsstill be authentic?
- What is differnce in bitween Executive Opinions & Salesforce Opinions?1. You have been hired an the New Marketing Director for a new and upcoming company, How would you introduce a new detangling hair product to the market, targeting all hair types.What is the marketing term for how consumers perceive themselves? Question 9 options: a) Consumer concepts b) Individualized perception c) Consumer perception d) Self-concept