How does the careful selection of brand elements by marketers contribute to a company's long-term success in a competitive market ?

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter1: An Overview Of Strategic Marketing
Section: Chapter Questions
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  How does the careful selection of brand elements by marketers contribute to a company's long-term success in a competitive market ?

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ISBN:
9780357033791
Author:
Pride, William M
Publisher:
South Western Educational Publishing