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How does the careful selection of brand elements by marketers contribute to a company's long-term success in a competitive market ?
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- what are the ways through which companies can ensure that their marketing mix supports the development and delivery of a consistent brand experience for their customers?A brand is a name, term, design, symbol, or any other feature that identifies one marketer’s product as distinct from those of other marketers. How does branding benefit consumers? How does it benefit marketers?.how does integrated marketing contribute to building a strong and recognizable brand?
- Can a target market be identifiable, sizable, stable, and accessible, but not consistent with the brand?Describe the brand sponsorship options available to marketers and provide an example of each?Choose a consumer product with which you are familiar and explain its branding strategy. What is the brand’s personality? What does the company do to differentiate the brand in its market? Explain if the brand has been or could be expanded.