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Can a target market be identifiable, sizable, stable, and accessible, but not consistent with the brand?
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- Can a target market be identifiable, sizable and accessible, but not consistent with the brand? Explain and provide example.what are the ways through which companies can ensure that their marketing mix supports the development and delivery of a consistent brand experience for their customers?How can marketers extend the life cycle of an established product? Use examples to explain or illustrate
- A brand is a name, term, design, symbol, or any other feature that identifies one marketer’s product as distinct from those of other marketers. How does branding benefit consumers? How does it benefit marketers?.how does brand positioning play a pivotal role in a company's overall marketing strategy?Choose a consumer product with which you are familiar and explain its branding strategy. What is the brand’s personality? What does the company do to differentiate the brand in its market? Explain if the brand has been or could be expanded.
- Suppose you have a leather Brand company tells about customer perceptions towards your brand company through sensation and Also includes self-concept and brand personality?Can you think of some general guidelines to help marketers mix and match brand elements? Can you ever have “too many” brand elements? Why?/Why not? Select a motor vehicle brand you think does the best job of mixing and matching brand elements and explain how they achieve this?