How does the channel captain idea differ among corporate, administered, and contractual vertical marketing systems with particular reference to the use of the different forms of influence available to firms?
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How does the channel captain idea differ among corporate, administered, and contractual vertical marketing systems with particular reference to the use of the different forms of influence available to firms? |
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- What type of channel conflict is likely to becaused by dual distribution, and what typeof conflict can be reduced by direct distribu-tion? Why?3. Is supply-chain management a long-term partnership among channel members working together to create a distribution system that reduces inefficiencies, costs, and redundancies while creating a competitive advantage and satisfying customers, and requiring cooperation throughout the entire marketing channel? Why or why not?Explain what a distribution channel is, identify types ofwholesaling intermediaries, and describe the differenttypes of distribution channels.