Mary really loves perfume. She spends lot of time researching different brands, types, where the ingredients come from, and prices. What sort of involvement is this? a) Shopping b) Situational c) Enduring d) Product
Mary really loves perfume. She spends lot of time researching different brands, types, where the ingredients come from, and prices. What sort of involvement is this? a) Shopping b) Situational c) Enduring d) Product
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Question
7.
Mary really loves perfume. She spends lot of time researching different brands, types, where the ingredients come from, and prices. What sort of involvement is this?
a) Shopping
b) Situational
c) Enduring
d) Product
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