What type of channel conflict is likely to becaused by dual distribution, and what typeof conflict can be reduced by direct distribu-tion? Why?
What type of channel conflict is likely to becaused by dual distribution, and what typeof conflict can be reduced by direct distribu-tion? Why?
Chapter14: Marketing Channels And Supply Chain Management
Section: Chapter Questions
Problem 2DYMP
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Question
What type of channel conflict is likely to be
caused by dual distribution, and what type
of conflict can be reduced by direct distribu-
tion? Why?
Expert Solution
Step 1
In business areas with double flow or covering independent channels, a multi-channel assumption framework is possibly going to cause smashes. For the maximum part, the market attention in several areas isn't stable despite the detail that the items are comparable at a consistent value level.
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