How is building a brand in a business-to-business context different from doing so in the consumer market?

Economics:
10th Edition
ISBN:9781285859460
Author:BOYES, William
Publisher:BOYES, William
Chapter26: Monopolistic Competition And Oligopoly
Section: Chapter Questions
Problem 14E
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How is building a brand in a business-to-business context different from doing so in the consumer market?

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