How is marketing perceived in both business and the general population? In your answer, give examples of what marketing is currently believed to be and its importance to business and society.

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter3: The Marketing Environment
Section: Chapter Questions
Problem 4DRQ
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How is marketing perceived in both business and the general population? In your answer, give examples of what marketing is currently believed to be and its importance to business and society.

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ISBN:
9780357033791
Author:
Pride, William M
Publisher:
South Western Educational Publishing