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Why the process of business buying is different than consumer buying?
Step by step
Solved in 2 steps
- How does the market structure and demand faced by business marketers differ from that faced by consumer marketers?How is marketing perceived in both business and the general population? In your answer, give examples of what marketing is currently believed to be and its importance to business and society.List the participants in the business buying process. What factors influence the buying decision?
