Briefly outline and explain what is your understanding of marketing? Suggest three (3) reason why companies engage in marketing? Briefly outline four (4) benefits of marketing to a company?

Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter1: Marketing: The Art And Science Of Satisfying Customers
Section1.7: Analyzing Marketing Strategy
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  1. Briefly outline and explain what is your understanding of marketing?
  2. Suggest three (3) reason why companies engage in marketing?
  3. Briefly outline four (4) benefits of marketing to a company?
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