How is "McDonaldization of the Contemporary Society" practically demonstrated? In what sense does it become a globalizing force? How does media/advertisement become a globalizing agent?

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter6: Target Markets: Segmentation And Evaluation
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  1. How is "McDonaldization of the Contemporary Society" practically demonstrated? In what sense does it become a globalizing force?
  2. How does media/advertisement become a globalizing agent?
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9780357033791
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Pride, William M
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