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- 29 A standard marketing strategy that is modified only minimally for use in each of the firm's foreign markets is a(n) A. monolithic marketing strategy. B. multi-domestic strategy. C. universal marketing strategy D. global marketing strategy. E. single strategy.1. A company’s marketing mix will often be different for different countries based on each of the following except a. A country’s infrastructure and telecommunication b. The income or lack thereof of consumers in a country c. A country’s political level d. A country’s values, norms and local preferences 2. Managers may want to choose an expatriate when the following factors are true except; a. The corporate strategy is focused on global integration b. Immigration rules regarding foreign workers are restrictive c. Company – specific technology or knowledge is important d. Work rules regarding local workers are restrictive 3. Which of the following are not ways that Meredith Grey can chose to organize jobs at Sloan International: a. Type of customer b. Costs c. By products d. Job functionContext Netflix’s 8,600 employees provide video streaming service to more than 200 million customers in 190 countries. Spotify’s music streaming app is available in 92 countries, serving 250 million customers; the company employs 4,405 people in 48 offices worldwide. Lastly, Zoom’s 2,700 employees provide ubiquitous video conferencing service in more than 45 countries Although they have a tremendous global span, these sorts of companies don’t fit our historic template for categorizing, classifying, and contextualizing a multinational enterprise. Rather, they have far fewer offices and people than one would find in say, Nestlé’s, Toyota, or Johnson & Johnson. Now, in the case of Netflix, Spotify, and Zoom, they and similar sorts of enterprises have been around for just a short time. They fit our general expectation of the characteristics, circumstances, and context of smaller companies that play big globally by working the digital context of globalization in the 21st century—again,…
- 1) Which of the following operates in Television Broadcasting in a multi-lingual setting like India? a) Regional Economies of Scale b) National Economies of Scale c) Network Effects d) Government Regulations 2) A game you developed for the mobile and tablet platform has become a huge hit. You are now considering launching a bags and other stationary items using the same brand name. The source of this choice is driven by ____ a) Network effects of the game b) Brand Name of the game c) Complementor's market penetration d) Low rivalry in the bags and stationary items 3) Which among the following is true? a) Porter’s 5 forces model focuses on the industry environment and actors who influence industry profitability directly b) The PESTLE model focuses on the larger environment and trends impact a firms strategy indirectly c) Both of the above d) None of the above42 Use of a multi-domestic marketing strategy means that a firm A. considers all foreign countries to have equally competitive situations with respect to its industry. B. uses universal promotional messages such as Coca-Cola employs C. tailors its products to effectively reach individual marketplaces D. disregards the principles of market segmentation. E. realizes significant economies of scale from mass production.Why do organisations expand into foreign markets Question 23Answer a. To gain access to new customers b. To achieve lower costs c. Cheaper labour costs d. All of the above
- Explain Disney's Canadian presence pls do not use websites like wikipedia( )6. When Shop Smart opened its first super market in China it was unable to generate any sales. After conducting a research, it was understood that the local sales personnel found it difficult to communicate with the American store managers. In addition, Chinese consumers found it difficult to shop in the American way. Shop Smart's failure in China can be attributed to the lack of: cross-cultural literacy. B. class consciousness. a first-mover advantage. D. Confucian dynamism.What if an American company is introducing a line of canned soups in Poland. (a) How should the company use cross-cultural research? (b) Should the company use the same marketing mix it uses in the United States to target Polish consumers? (c) Which, if any, marketing mix components should be designed specifically for marketing canned soups in Poland?
- Cultural insights synopsis: This should be assessment of key guidelines forsuccess when doing business in germany - how some of the cultural habits and differencesare likely to impact doing business and the marketing and distribution of the product in germanya) Major religions, ethnic makeup and languages in the country selectedb) Major differences in beliefs, values, customs and behaviors, role of family in germanyA Case Study of Dunkin’ Brands—Dunkin’ Donuts and Baskin-Robbins: Making Local Global High-tech and digital news may dominate our attention globally, but no matter where you go, people still need to eat. Food is a key part of many cultures. It is part of the bonds of our childhood, creating warm memories of comfort food or favorite foods that continue to whet our appetites. So it’s no surprise that sugar and sweets are a key part of our food focus, no matter what the culture. Two of the most visible American exports are the twin brands of Dunkin’ Donuts and Baskin-Robbins. Owned today by a consortium of private equity firms known as the Dunkin’ Brands,Dunkin’ Donuts and Baskin-Robbins have been sold globally for more than thirty-five years. Today, the firm has more than 14,800 points of distribution in forty-four countries with $6.9 billion in global sales. After an eleven-year hiatus, Dunkin’ Donuts returned to Russia in 2010 with the opening of twenty new stores. Under a new…Critically analyze Nestlé’s business strategy for international markets. Word limit-100