nternational marketing is more complex than domestic marketing. Provide three reasons why that is the case and support your answers with examples.
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International marketing is more complex than domestic marketing. Provide three reasons why that is the case and support your answers with examples.
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- Giving examples discuss how international marketing is quite challenging compared to domestic marketing.International Marketing is not as easy as domestic marketing throw light on the statement with respect to the challenges faced in international marketing.Why is it important to understand history and geography when talking about international marketing?
- How do businesses in your country manage their international marketing activities? Study two local companies and discuss their international marketing strategies. (AACSB: Written and Oral Communication)Language barriers, translation problems, and cultural differences have generated numerous headaches for international marketing managers. True or false? Explain with an example?Explain why customer segmentation is important in international marketing ( Note: you are not being asked to explain what customer segmentation is – only why it is important in international marketing.
- Provide and discuss one International marketing strategy that you could suggest to a organization. For example is to a University. And how do you successfully implement the said strategy? Incorporate your insights and perspective into the discussions.Describe 2 advantages and 2 disadvantages of customized international marketing strategy.List the advantages and disadvantages of different ways of entering the global market and the effect of the external environment on the firm’s marketing mix?
- The European/African/Middle East regions include perhaps the greatest diversity in income levels and cultures possible, providing daunting challenges for international marketing managers. Consider your textbook readings and lectures for this week and answer the following question. Explain how economic, political, geographic and cultural factors influence the size and nature of marketing opportunities in the European/African/Middle East regions.Critically evaluate the international marketing strategy of a company of your choice. It isexpected that your company will be a major multi-national company operating in most of themajor markets of the world. This assignment entails the identification of the company’s mission statement and the role ofinternationalisation in its business strategy. The main concepts of international marketingshould be applied to your case company. Your report should include:i. The company’s motives for international growthii. The markets targetediii. The methods of market entryThe implementation of the marketing mix should be discussed and the success or otherwiseof its international strategy should be evaluated.What aspects of international marketing are most affected by political instability in a country? Describe the risk reduction process that some firms follow.