How is publicity and public relations manged? Why is the Integrated Marketing Communications and essential operation of any business entity

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter16: Integrated Marketing Communications
Section: Chapter Questions
Problem 13DRQ
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How is publicity and public relations manged?

Why is the Integrated Marketing Communications and essential operation of any business entity?

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