Discuss the four special characteristics of services. In terms of these characteristics, how do the services offered by a doctor’s office differ from those offered by a bank?

Q: Define market integration objectively and give its significance.

A: Market integration occurs when prices between different areas or related goods follow the same…

Q: Identify the different types of surveymethods.

A: Research is the most important activity in any field. It has the humanity to understand better about…

Q: What is psychographic segmentation?

A: Market segmentation divides a market into subgroups based on demographics, requirements, priorities,…

Q: Describe the three types of survey questions and outline the advantages and disadvantages of each

A: Introduction: Survey questions are a kind of tool for collecting data or information regarding the…

Q: Imagine you and your teammates are buyers for a firm such asApplebee’s, Dick’s Sporting Goods,…

A: Organizational buying is the purchase process followed by the organization to make a purchase.…

Q: What are the elements of promotional mix?

A: While doing the different business, just developing and manufacturing the product is not enough to…

Q: Interpretive research offers marketing researchers many possibilities, including the opportunity to…

A: Research is a method where assumptions are created and then experiments are taken to test those…

Q: 5. There are four different approaches to setting an approximate price level for a product. Identify…

A: INTRODUCTION:- Consider the individuals in your daily existence: relatives, colleagues, colleagues,…

Q: Identify the types of nonprobability samples.

A: The sample is the group of people who will participate in the study. To draw valid conclusions from…

Q: Use the Wheel of Consumer Analysis to describe how affect, cognitions, and behaviors interact with…

A: The wheel of consumer analysis is an useful tool for developing a marketing plan that considers the…

Q: This article will define and explain what an international marketing information system (IMIS) is.

A: A marketing information system (MIS) is designed to bring diverse pieces of data together into a…

Q: What is sampling?

A: The sample is the group of people who will participate in the study. To draw valid conclusions from…

Q: What special factors influence internationalbuying decisions?

A: International buying decisions refers to process that is carried out by buyers; before, during and…

Q: What countries are parties to the NAFTAaccord?

A: Every nation will try to increase its economic health to bring in prosperity in the nation. Various…

Q: In what ways can manufacturing firms in Kenya benefit from knowledge of marketing?

A: Under marketing management, the company owners tries to make a study before production process, of…

Q: What is the difficult part about marketing

A: Marketing refers to a series of activities carried out by an individual or marketer in order to…

Q: Recruiting and training the sales force

A: Sales force is a team of sales people who will try to make customers for the company. There are…

Q: Describe the development of the marketingresearch function and its major activities.

A: Marketing research is of the marketing functions that aims at collecting and analyzing market and…

Q: Workers who manufacture baseball caps are sometimes paid based on the number of b Pay Level Items…

A: Total Caps made by Jillian- 354 Standard pay for caps -  Upto 125 - 5.25$ Over 125- 6.55$

Q: Describe how technology could affect an organization in managing  a culturally diverse workforce.…

A: Technology is one of the most powerful instruments accessible to business and HR leaders in creating…

Q: Identify the three levels of relationshipmarketing

A: Relationship marketing involves creating a bond with the customer by satisfying their needs through…

Q: Resistance to change is a part of change intervention Question 44 options: True False

A: The marketing management requires the companies to keep their innovation process continued  in order…

Q: Psychographic segmentation. Visit the websites ofCaterpillar, Marriott Hotels, and Dr Pepper. How…

A: Ans. Introduction    Psychographic segmentation is based on characteristics like personality and…

Q: CASE 2. Travellers are returning to travel agents When the Internet took over travel intermediation,…

A: Travel agency is an organisation that makes travel as well as tourism related services to travellers…

Q: Explain how firms can enhance customersatisfaction.

A: Customer satisfaction is the measure of how satisfied a customer is after consuming products and…

Q: What is the Delphi technique?

A: Understanding demand is most important task for any marketing person. The entire organisation goal…

Q: What are the benefits of effective supplychain management?

A: Supply chain management (SCM) is the centralized administration of the flow of goods and services.…

Q: Describe the benefits of relationship marketing. How does database technology help firms build…

A: Affiliate marketing contains strategies that companies use to build long-term relationships with…

Q: It is not necessarily true that all new products benefit consumers or society. What are some new…

A: New products launched in the society can be useful or harmful. It depends upon the way how consumers…

Q: What are the major differences betweentransaction-based marketing andrelationship marketing?

A: Customer relationship management  is the process through which marketers not only attract new…

Q: Distinguish between a consumer productand a business product.

A: Products are the centralized iem depending upon which other marketing activities are developed. It…

Q: What is the difference between interdisciplinary research and multidisciplinary research? What…

A: Some of the most common study methodologies required by funding opportunities are multidisciplinary…

Q: You are a manager of an electronics and electric company. Your company produces and sell TV, Fridge,…

A: As per the guidelines of Bartleby, I shall be answering the first 2 parts of the question. Please…

Q: What are the five strategies for selecting themost appropriate product and promotionalstrategy for a…

A: The promotional mix is dependent largely on the intended audience. Programs for business buyers,…

Q: What are the effects of Globalization in foods of Philippines?

A: Globalization in simple terms is movement of people, information and ideas from one country to…

Q: Briefly describe how a plant manager might increase EVA in a short period of time.

A: * Introduction - Before diving deep and understanding how EVA might be increased in a short period…

Q: How terrorist leverage the media to promote their agenda" summarize the evolution of the connection…

A: The growth and expansion of TV and social media have witnessed influence of terrorism due to the…

Q: Discuss the demographic approach to segmentingconsumer markets.

A: Market segmentation divides a market into subgroups based on demographics, requirements, priorities,…

Q: Explain the role of public relations within marketing communications.

A: Introduction Public Relation is a management activity that attempts to shape the attitudes and…

Q: hat are the competitive advantage of the following: 1. Mcdonald's 2. Chowking 3. Greenwich 4. Red…

A: Features of competitive advantage: 1. Business can achieve competitive advantage through cost…

Q: Summarize the characteristics of Social Web Marketing

A: Social Web marketing or social media marketing is the process of promoting the products or services…

Q: Scripps identifies its core audience as upscale women who aredecision makers. Give at least one…

A: Target marketing focuses on a selected group of customers who are expected to buy products of the…

Q: With a classmate, choose a product and come up with aslogan representing each of the six positioning…

A: Marketers have to prepare an appropriate positioning strategy for their products and services. The…

Q: what is the value proposition in stone jewelry business?

A: The value proposition illustrates the statement that states that a firm utilizes to outline why a…

Q: What is the advantage of the free-form layout to the customer?

A: Option 4   Customers feel that they are relaxed and are more likely to buy

Q: Discuss relationship marketing in services

A: Services in marketing is regarded as type of item which is intangible that makes it to have no…

Q: Give 3 recommendation for street restaurant to improve their facilities and their service of the…

A: All customers expect something pre-planned to build a restaurant before visiting it. Both Food and…

Q: What is the largest category of exports fromthe United States?

A: United nation is the biggest and strongest nation of all economically and in terms of military. It's…

Q: identify the different issues in Media and Information.

A: With the word "Media", we often understand that it is a program in which some content is shared by…

Q: Identify and understand the social factors that affect consumer buying decisions

A: Customers' actions prior to purchasing a product or service are referred to as consumer buying…

Introduction to service marketing

Organizations that provide products or products to their consumers use service marketing to enhance brand recognition and revenue. In contrast to product marketing, service marketing promotes intangible transactions that add value to clients. Advertisers utilize efficient service marketing methods to gain client trust and demonstrate how their product may benefit them. Service marketing is interaction and value-based marketing.