electronics company is analyzing its online marketing framework and discovers that very few people who go online to search for electronic equipment find their company. Users type in a term, but the search engine doesn’t match that term with the company. What can the company do to improve this situation?

electronics company is analyzing its online marketing framework and discovers that very few people who go online to search for electronic equipment find their company. Users type in a term, but the search engine doesn’t match that term with the company. What can the company do to improve this situation?

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter10: Digital Marketing And Social Networking

Section: Chapter Questions

Problem 1DYMP

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