How would you distinguish between operations processes and supply chain processes?

MARKETING 2018
19th Edition
ISBN:9780357033753
Author:Pride
Publisher:Pride
Chapter6: Target Markets: Segmentation And Evaluation
Section: Chapter Questions
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1.How would you distinguish between operations processes and supply chain processes?
 With an example, illustrate how servitisation may be used by manufacturing organisations. 
 What is the relationship between efficiency and value?
 Why is sustainability an important component in a firm’s strategy development? 
 The Shell Oil Company has “People, Planet and Profit” as its triple bottom line phrase. What
does the term “People” as contained in the phrase mean? 
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 From an economic point of view, provide a justification for product and service design or
redesign. 
 State one consequence a firm is likely to suffer as a result of a lengthy product design. 
 Explain why quality is cited by CEOs and business leaders as the most important factor in the
long-term profitability and success of the firm.
 What production strategy would you say best describes the construction of the Akosombo
dam? 
 Identify the production process likely to be used by a paper mill and justify your answer
 Explain why capacity is a major operational issue with service organisations. 

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