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- #17FAVORABLE UNFAVORABLEMARKET MARKETEQUIPMENT ( $) ($)Sub 100 300,000 –200,000Oiler J 250,000 –100,000Texan 75,000 –18,000For example, if Ken purchases a Sub 100 and ifthere is a favorable market, he will realize a profitof $300,000. On the other hand, if the market is unfavorable, Ken will suffer a loss of $200,000. ButKen has always been a very optimistic decisionmaker.(a) What type of decision is Ken facing?(b) What decision criterion should he use?(c) What alternative is best? #18Although Ken Brown (discussed in Problem 3-17) is the principal owner of Brown Oil, his brother Bob iscredited with making the company a financial success. Bob is vice president of finance. Bob attributeshis success to his pessimistic attitude about business and the oil industry. Given the information fromProblem 3-17, it is likely that Bob will arrive at a different decision. What decision criterion should Bobuse, and what alternative…J&J has given you $12 million to spend on advertising Huggys diapers during the next 12 months. Atthe beginning of January, Huggys has a 30% market7.9 Conclusion 401share. During any month, 10% of the people whopurchase Huggys defect to brand X, and a fraction0.2a1y2 of customers who usually buy brand X switchto Huggys, where a is the amount spent on advertisingin millions of dollars. For example, if you spend $4million during a month, 40% of brand X’s customersswitch to Huggys. Your goal is to maximize J&J’saverage market share during the next 12 months,where the average is computed from each month’sending share. Determine an appropriate advertisingpolicy. (Hint: Make sure you enter a nonzero trialvalue for each month’s advertising expense or Solvermight give you an error message.)Confederate Express Service is attempting to determinehow its shipping costs for a month depend on the numberof units shipped during a month. For the last 15 months, thenumber of units shipped and total shipping cost are given inTable 24 (file Ship.xls). Units TotalMonth Shipped Shipping Cost1 300 $1,0602 400 $1,3803 500 $1,6404 200 $7405 300 $1,0606 350 $1,1907 460 $1,5208 480 $1,5809 120 $54010 760 $2,42011 580 $2,20012 340 $1,47013 120 $79014 100 $72015 500 $1,960
- 1. Suppose you are going on a weekend trip to a city that is d miles away. Develop a model that determines your round-trip gasoline costs. What assumptions or approximations are necessary to treat this model as a deterministic model? Are these assumptions or approximations acceptable to you? 2. Suppose that a manager has a choice between the following two mathematical models of a given situation: (a)a relatively simple model that is a reasonable approximation of the real situation, and (b)a thorough and complex model that is the most accurate mathematical representation of the real situation possible. Why might the model described in part (a) be preferred by the manager?Suppose that the number of ounces of soda put into aPepsi can is normally distributed, with m 12.05 oz ands .03 oz.a Legally, a can must contain at least 12 oz of soda.What fraction of cans will contain at least 12 oz of soda?b What fraction of cans will contain under 11.9 oz ofsoda?c What fraction of cans will contain between 12 and12.08 oz of soda?d 1% of all cans will contain more than oz.e 10% of all cans will contain less than oz.f Pepsi controls the mean content in a can by setting atimer. For what mean should the timer be set so that only1 in 1,000 cans will be underfilled?Integrated Products Corporation (IPC) needs to estimate its PC sales for next year.The most recent six years of revenue data for the company’s line of XT PersonalComputers, and those of the industry, is found in the table below:Year XT PC Sales Revenue($’000,000)All Industry PC Sales Revenue($’000,000,000)1 2.4 4.62 5.9 8.63 15.5 10.74 27.8 14.85 35.9 18.56 38.1 19.4Required:A. Assuming that the sales data above are representative of sales expected nextyear, use time series regression analysis to forecast next year’s sales revenues(there is no seasonal effect).B. Perform a regression analysis between the annual sales revenues of XTPersonal Computers and all industry PC annual sales revenues. What is theforecast for next year’s sales revenue for XT Personal Computers if the estimateof next year’s industry PC sales revenues is $21.9 billion? C. Advise management at Integrated Products Corporation (IPC) which of the twosales estimates from parts A and B above they should use. Justify your…
- Integrated Products Corporation (IPC) needs to estimate its PC sales for next year.The most recent six years of revenue data for the company’s line of XT PersonalComputers, and those of the industry, is found in the table below:Year XT PC Sales Revenue($’000,000)All Industry PC Sales Revenue($’000,000,000)1 2.4 4.62 5.9 8.63 15.5 10.74 27.8 14.85 35.9 18.56 38.1 19.4Required:A. Assuming that the sales data above are representative of sales expected nextyear, use time series regression analysis to forecast next year’s sales revenues(there is no seasonal effect).B. Perform a regression analysis between the annual sales revenues of XTPersonal Computers and all industry PC annual sales revenues. What is theforecast for next year’s sales revenue for XT Personal Computers if the estimateof next year’s industry PC sales revenues is $21.9 billion?The general manager of XXX Factoring is about to decide whether to enterinto the small and medium enterprise (SME) market. XX Company's customers so far have been mostly big-size companies. The decision to provide factoring to SMEs would mean entering into a new market. Turkey's economy increasingly rely on SMEs, and XX Company doesn't want to jeopardize Company’s position in the market. However, the company also wants to grow fast. Conduct an industry analysis using Porter’s 5 Forces.Based on Carino and Lenoir (1988). BradyCorporation produces cabinets. Each week, Bradyrequires 90,000 cubic feet of processed lumber. Thecompany can obtain lumber in two ways. First, itcan purchase lumber from an outside supplier andthen dry it at the Brady kiln. Second, Brady canchop down trees on its land, cut them into lumber atits sawmill, and then dry the lumber at its kiln. Thecompany can purchase grade 1 or grade 2 lumber.Grade 1 lumber costs $3 per cubic foot and whendried yields 0.7 cubic foot of useful lumber. Grade 2lumber costs $7 per cubic foot and when dried yields0.9 cubic foot of useful lumber. It costs the company$3 to chop down a tree. After being cut and dried,a log yields 0.8 cubic feet of lumber. Brady incurscosts of $4 per cubic foot of lumber it dries. It costs$2.50 per cubic foot of logs sent through the sawmill.Each week, the sawmill can process up to 35,000cubic feet of lumber. Each week, up to 40,000 cubicfeet of grade 1 lumber and up to 60,000 cubic feetof…
- 1. The marketing concept states that a firm must put consumer needs first, even if it means foregoing satisfactory profits. a. True b. False 2. John wants to start his own fruit juice and beverage company. He is aware of the large number of competitors in this industry and of the fact that his product should not be very costly. To differentiate his product from that of his competitors, he decides to sell his beverages in specially designed containers that keep the juice fresh for 7 days even without refrigeration. John is focusing on the _____component of the marketing mix. a. Place b. Pricing c. Packaging d. Product 3. The sales of a product are rising rapidly and profits are peaking. This product is in the _____ stage of the product life cycle. a. Introduction b. Growth c. Maturity d. Decline 4. A(n) _____ is given to customers for accepting less of something or as an adjustment for variation in quality. a. Discount b.…4. Spears Rowbuck has recorded the following sales figures. Calculate the seasonal indices for Thursday and Friday. Week 1 Week 2 Week 3 Week 4 Monday 43 51 40 66.0 Tuesday 45 41 57 58.6 Wednesday 22 37 30 34.7 Thursday 25 22 33 36.7 Friday 31 25 37 25.0 a. Thursday = 29.18, Friday = 29.50 b. Thursday = 0.2074, Friday = 1.1632 c. None of the other options. d. Thursday = 0.7678, Friday = 0.7763 e. Thursday = 0.6142, Friday = 0.6211