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- Use examples to show in detail, how Under Armour can adopt any 2 different cobranding types to increase it's market presence. Justify why your example represents the each selected cobranding method.Which of the following is NOT of concern to the Marketing Manager in the development of a Marketing Strategy? 1. Customer service 2. The resulting manufactured cost of a new product 3. Selection of distribution channels 4. They all are The cluster of perceptions and attitudes potential customers have toward a product or offering is referred to as which of the following? 1. Value proposition 2. Customer perception 3. Goodwill 4. Brand Over the past one hundred years, product promotion has changed in one particularly substantive way. Which of the following best reflects this change? 1. It features more diversity 2. It has become more honest 3. It's moved from print to television 4. It has become more aspirational than informativeApple increasingly selling millions of new iPhones directly to existing and new customers through their direct-to-consumer ecommerce web site and Apple retail stores, instead of through channel partners AT&T, Verizon, T-Mobile, and US Cellular, is an example of ___________. Question 3 options: A) Horizontal marketing system B) Disintermediation C) Vertical marketing system D) Channel marketing
- Q1)Mcdonalds and Starbucks a) Identify and briefly explain two differences in IMC tools. (ex. what McDonald has but Starbucks does not have or/and vice versa) b) Select one company [either McDonald or Starbucks] and discuss the effectiveness of the company’s website in communicating its overall marketing message to the consumers.Create a marketing strategy for a service oriented business in the tourism industry in Grenada. The business is a tour business called tropical voyage. You are to do the following: Do a marketing strategy, this section will include: Describe the company’s target market and its characteristics. - demographic characteristics of target customers. - number of potential customers - customer needs, wants and habits. Advertising and promotion: - media used. - media costs. - frequency of usage. - plans for generating publicity. Pricing: - cost structure, fixed , variable. Comparison against competitors prices Distribution strategy: - channels of distribution used.You have to launch a product/service in Peshawar Pakistan. Prepare a Marketing mix plan for it considering atleast the following important elements. 4. Product Mixi) Nature of productii) Product Differentiation from Competitorsiii) Brand nameiv) Brand Markv) Slogan 5. Promotion Mix6. Reasons to choose this promotion tool/s7. Pricing Method8. Reasons to choose this method9. Placement Channel10. Reasons to choose this channel
- Marketing Mix consists of the 4 P's. One of those P's is Place. Some of the most successful franchises in the US include restaurant and food chains like Subway, McDonald'sPizza Hut. Burger King, and Dunkin' Donuts. Other types of successful franchise businesses includehotels, resorts,auto rentals, shipping companies, gyms, and cleaningcompanies. Franchise is the most common type of…………. 1. Identify the type of vertical marketing system that fills in the blank above.2. Define it2. ‘Ukay-ukay’ Business. There are a lot of ukay-ukay shops in the country. Theyare filled with second-hand clothes, slight factory defects, and out-of-season fashion. Somebuyers are fond of buying ukay-ukay products because of its affordability and availability ofbranded products at low cost. For instance, instead of buying P1, 999 Levi Jeans on malls, you can buy second-hand Levi Jeans at P400 in Ukay-ukay shops. How do retailers pricethese Ukay-ukay products?__________________________________________________________________________2. ‘Ukay-ukay’ Business. There are a lot of ukay-ukay shops in the country. Theyare filled with second-hand clothes, slight factory defects, and out-of-season fashion. Somebuyers are fond of buying ukay-ukay products because of its affordability and availability ofbranded products at low cost. For instance, instead of buying P1, 999 Levi Jeans on malls, you can buy second-hand Levi Jeans at P400 in Ukay-ukay shops. How do retailers pricethese Ukay-ukay products?______________________________________________________________________________________________________________________________________________________________________________________________________________________________3. You probably enjoy seasonal sales that takes place at certain times of the yearsuch as ‘Christmas Sales’ and ‘Graduation Sales’. Why do retailers run these sales eachyear? Do you think this strategy is effective? Why or why not?_
- Thomson family adventures is a tour and travel company. I need 4 p's of marketing mix for this company. Information about the company is easily available on internet. place , price , product , promotion - 4 p's. please answer asap thanks.7) What is the best way for a small hardware store to compete against Home Depot, when Home Depot can charge less for the same products? Select an answer: Focus on customer service, and create relationships. Try to convince Home Depot to close its store. Buy cheaper, inferior products. Try to find suppliers who will charge less for their products.The best test of whether potential entry is a strong or weak competitive force is A) whether the industry's driving forces make it harder or easier for new entrants to be successful. B) the strength of buyer loyalty to existing brands. C) whether the strategies of industry members are well matched to the industry's key success factors. D) whether the industry offers an opportunity for a blue ocean strategy. E) to ask if the industry's growth and profit prospects are strongly attractive to potential entry candidates.