IBM Company is offering free software for signing up for a demonstration of another product. This method of sourcing is known

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter2: Planning, Implementing, And Evaluating Marketing Strategies
Section2.1: Inside Tesla’s Strategy For Growth
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2- To generate the sales leads, IBM Company is offering free software for signing up for a demonstration of another product. This method of sourcing is known as:
a.
Cold calling
b.
Trade shows
c.
Direct marketing
d.
Promotions
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