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- Subject: Management Studies Topic: Business communication 1. (a) How can internal and external communication contribute to an organisation’s success? (b). What factors can negatively affect the external communication of an organisation? 2. Use scenario which depicts communication. Usingthe gatekeeper model, identify the elements of the scenario which reflectthe model, and illustrate how the ‘gatekeeper’ influenced the messagewhich was disseminated to the extent that the message received was notthe message which should have been delivered. 3. How can you ensure that gatekeepers do not negativelyinfluence the message/s you receive?8. As a distributor for Unique Creation, you want to write a letter to the Marketing Manager to request for an updated price list of products. State the approach will you adopt in writing this letter. In not more than two (2) sentences, explain the reason for your choice of approach. 9. The grapevine is the social network of informal communication that helps people to interpret the organization. State 3 disadvantages of grapevine to an organization. 10. Adaptation is an essential component of effective communication. Explain 2 ways through which you can adapt your message, in not more than two (2) sentences.1. What is digital communication in KFC.
- 1.What type of communication is depicted in the above image? 2.Outline some of the advantages of this type of communication in an organisation. 3.In all forms of communication there are bound to be barriers. Identify ways to overcome the barriers in this form of communicationMalaysian budget airline group Sky Europe announced discounted fares, starting as low as Rs. 1,099 for domestic destinations operated by its Indian Joint Venture carrier and Rs.2,099 for international flights operated by other group airlines under a limited period offer. Questions Identify the medium of communication which can be used by the firm to inform a large number of people about the new fares. Also state any two merits of the communication tool, apart from the one discussed above. Discuss the how communication process is influenced in this case.Juestion 4 4. A Samsung video campaign featuring a woman jogging alone at 2AM while wearing her headphone has been criticised as unrealistic and insensitive. The video comes after the death of 23-year-old woman who was killed while out for an afternoon run. Samsung issued an apology, removed the video, and explained the situation on social media. (a) Identify and explain two communication mix tools adopted by Samsung in the case. Discuss the objectives of the identified communication mix. (12) (b) Discuss the possibility of communication barriers which leads to the criticism.
- please explain in detail:- Sole Founder of PostcardMania, Joy bootstrapped her business to $62 million in2019 with only a phone, a computer and postcards. From a survey, 81% of peoplereported that they look forward to seeing what they have received in theirmailbox. (Source: Forbes, 2020)a. Explain the most appropriate communications mix tool as described in the case above. Discuss three channels most commonly used for the selected communications mix tool.chapter 9 - multimedia storytelling in strategic communications what makes an effective strategy to push a brand visually on multiple platforms? In the book "Multimedia Storytelling for Digital Communicators in a Multiplatform World" by Seth Gitner, What are the three types of communications strategies Gitner discusses? Provide a definition, and an example that illustrates each type (the example should be one of your own, and not taken from the text). The examples should be materials you found online - provide a link to each example.1. Successful implementation of e-business requires ________ and ________. a. changes to existing business processes; substantial investment in IS technology b. conversion to XML software standards; Java programming scripts c. implementation of tight security standards; Web site personalization d. market segmentation; Web site globalization 2. e_Filing is an example of which of the following forms of e-commerce? a. B2B b. B2C c. C2C d. G2C 3. Which form of e-commerce is the largest? 4. What is the elimination of intermediate organizations between the producer and the consumer called? 5. The sole objective of e-Government is to improve communications between citizens and the federal government. True or False? 6. The market for m-commerce in North America is far advanced relative to Western Europe and Japan. True or False? E-commerce and m-commerce can be used in many innovative ways to improve the operations of an organization. 7. A(n) _________ is a single Web site that offers…
- 1. What are the principal components of telecommunications networks and key networkingtechnologies?2. Name and describe the principal technologies and trends that have shaped contemporarytelecommunications systems.3. The concept of communication in an online environment has been phenomenal to the point thatit seems as though having a social networking account is an essential ‘Human Right’.a. How have / can financial institutions used/use IT and social networking for optimumbenefit?b. Is the financial industry within the Caribbean better / worse off because of socialnetworking sites?c. In your response, please explain either one (1) positive or one (1) negative social networkingfactor from the perspective of Information Technology in Banking and FinanceRead the following article about BTS using various social media platforms to communicate with their fans. Experts in the social media and entertainment industry believe that their success in the Global market is related to their social media strategies. We all know that social media will be with us for a while, and brands need to learn how to utilize the communication channel so that customers appreciate it. Do you think we can learn something from how they use social media? Discuss how BTS has communicated value with their fans and if their strategies will work for your company. BTS: The Band That Moves The Economy https://www.npr.org/2021/07/28/1021968141/bts-the-band-that-moves-the-economy From TikTok to Twitter, Here Are Some of the Social Media Sites Used by the BTS Members (And Some That Aren't) https://www.cheatsheet.com/entertainment/tiktok-twitter-social-media-bts.html/…First, an important factor in choosing the best communication channel is its media richness. What does this concept meant, why it is useful to manager and briefly state how technology has contributed in increasing the media richness? By giving a real or imaginary example of communication that you have involved (example company/your superior with you or you with subordinate) state the communication channel that has been used and comment the suitability of the channel base on your understanding of the concept of ‘media richness Second, a marketing department of a company employs people from at least five countries with significantly different cultures. You friend as a new manager of the department is concerned that communication problems might exist among these employees, but your friend doesn’t know what problems would occur. Identify and explain to your friend two communication barriers that might occur due to cultural differences among employees.