Which of the following statements best represents a company practising societal marketing ?   Question 18 options:   1)  The company has started introducing a new and convenient packaging for customers.   2)  The company has decided to use only recycled paper in their packaging   3)  The company decided to add more new features to their product to beat competition.   4)  The company decided to sell the old models at the lowest price to clear stocks.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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Which of the following statements best represents a company practising societal marketing ?
 

Question 18 options:

 

1) 

The company has started introducing a new and convenient packaging for customers.
 

2) 

The company has decided to use only recycled paper in their packaging
 

3) 

The company decided to add more new features to their product to beat competition.
 

4) 

The company decided to sell the old models at the lowest price to clear stocks.
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