Identify and explain two ways that has increased productivity of the company.

Management, Loose-Leaf Version
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ISBN:9781305969308
Author:Richard L. Daft
Publisher:Richard L. Daft
Chapter6: Managing Start-Ups And New Ventures
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Questions: 1. Draw the flowchart of the cookie production process of Lew-Mark Baking Company. 2. Identify and explain two ways that has increased productivity of the company. 3. Discuss the decision of the company to not automated the packing of cookies. 4. What will be the disadvantages of automated packing cookies?
HOME-STYLE COOKIES
The Lew-Mark Baking Company is located in a small town in western New York State. The
bakery is run by two brothers. Lew and Mark, who foned the company after they purchased
an Archway Cookie franchise. With exclusive rights in New York and New Jersey, it is the
largest Archway franchise. The company employs fewer than 200 people, mainly bluecollar
workers, and the atmosphere is informal
The Product
The compay's only product is soft cookies, of which it makes over 50 varieties. Larger
companies, such as Nabisco, Sunshine, and Keebler, have traditionally produced biscuit
cookies, in which most of the water has been baked oOut, resulting in crisp cookies. Archway
cookies have no additives or preservatives. The high quality of the cookies has enabled the
company to develop a strong market niche for its product.
The Customers
The cookies are sold in convenience stores and supermarkets throughout New York and New
Jersey Archway markets its cookies as "good food no additives or preservatives and this
appeals to a health-conscious segment of the market. Many customers are over 45 years of age,
and prefer a cookie that is soft and not too sweet. Parents with voung children also buy the
cookies.
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Transcribed Image Text:HOME-STYLE COOKIES The Lew-Mark Baking Company is located in a small town in western New York State. The bakery is run by two brothers. Lew and Mark, who foned the company after they purchased an Archway Cookie franchise. With exclusive rights in New York and New Jersey, it is the largest Archway franchise. The company employs fewer than 200 people, mainly bluecollar workers, and the atmosphere is informal The Product The compay's only product is soft cookies, of which it makes over 50 varieties. Larger companies, such as Nabisco, Sunshine, and Keebler, have traditionally produced biscuit cookies, in which most of the water has been baked oOut, resulting in crisp cookies. Archway cookies have no additives or preservatives. The high quality of the cookies has enabled the company to develop a strong market niche for its product. The Customers The cookies are sold in convenience stores and supermarkets throughout New York and New Jersey Archway markets its cookies as "good food no additives or preservatives and this appeals to a health-conscious segment of the market. Many customers are over 45 years of age, and prefer a cookie that is soft and not too sweet. Parents with voung children also buy the cookies. Activate Windows
The Production Process
The company has two continuous band ovens that it uses to bake the cookies. The production
process is called a batch processing system. It begins as soon as management gets orders from
distributors. These orders are used to schedule production. At the start of each shift, a list of
the cookies to be made that day is delivered to the person in charge of mixing. That person
checks a master list, which indicates the ngredients needed for each type of cookie, and enters
that information into the computer. The computer then detemines the amount of each
ingredient needed, according to the quantity of cookies ordered, and relays that information to
storage silos located outside the plant where the main ingredients (flour, sugar, and cake flour)
are stored. The ingredients are automatically sent to giant mixing machmes where the
ingredients are combined with proper amounts of eggs, water, and flavorings. After the
ingredients have been mixed, the batter is poured into a cutting machine where it is cut into
individual cookies. The cookies are then dropped onto a conveyor belt and transported through
one of two ovens. Filled cookies, such as apple, date, and raspbery, require an additional step
for filling and folding The non-filled cookies are cut on a diagonal rather than round. The
diagonal-cut cookies require less space than straight-cut cookies, and the result is a higher level
of productivity. In addition, the company recently increased the length of each oven by 25 feet,
which also increased the rate of production As the cookies emerge from the ovens, they are
fed onto spiral cooling racks 20 feet high and 3 feet wide. As the cookies come off the cooling
racks, workers place the cookies into boxes manually, removing any broken or deformed
cookies in the process The boxes are then wrapped, sealed, and labeled automatically.
Transcribed Image Text:The Production Process The company has two continuous band ovens that it uses to bake the cookies. The production process is called a batch processing system. It begins as soon as management gets orders from distributors. These orders are used to schedule production. At the start of each shift, a list of the cookies to be made that day is delivered to the person in charge of mixing. That person checks a master list, which indicates the ngredients needed for each type of cookie, and enters that information into the computer. The computer then detemines the amount of each ingredient needed, according to the quantity of cookies ordered, and relays that information to storage silos located outside the plant where the main ingredients (flour, sugar, and cake flour) are stored. The ingredients are automatically sent to giant mixing machmes where the ingredients are combined with proper amounts of eggs, water, and flavorings. After the ingredients have been mixed, the batter is poured into a cutting machine where it is cut into individual cookies. The cookies are then dropped onto a conveyor belt and transported through one of two ovens. Filled cookies, such as apple, date, and raspbery, require an additional step for filling and folding The non-filled cookies are cut on a diagonal rather than round. The diagonal-cut cookies require less space than straight-cut cookies, and the result is a higher level of productivity. In addition, the company recently increased the length of each oven by 25 feet, which also increased the rate of production As the cookies emerge from the ovens, they are fed onto spiral cooling racks 20 feet high and 3 feet wide. As the cookies come off the cooling racks, workers place the cookies into boxes manually, removing any broken or deformed cookies in the process The boxes are then wrapped, sealed, and labeled automatically.
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