How well do businesses nowadays establish their brands? Describe a company that has numerous brands. Put it in the subject line. Have each person choose a different company. Talk about their branding. What manner? Visit their website to learn more about their product lineup and product mix. Which items from each product line have the longest shelf lives? Describe how the product lines and product mixtures are strategically aligned. Are their items related to one another. Do businesses efficiently utilize their product lines and product mix for marketing strategies?

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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1. How well do businesses nowadays establish their brands? Describe a company that has numerous brands. Put it in the subject line. Have each person choose a different company. Talk about their branding. What manner? Visit their website to learn more about their product lineup and product mix. Which items from each product line have the longest shelf lives? Describe how the product lines and product mixtures are strategically aligned. Are their items related to one another. Do businesses efficiently utilize their product lines and product mix for marketing strategies?

a.Were you taken aback by the list of the most valuable brands in the world? Do you frequently choose to buy recognizable brand name goods? Do you have any brands to which you are devoted? What feature of the product inspires brand loyalty in you?

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