Holistic marketing emerged from the recognition of the need to have a more complete, cohesive approach that goes beyond traditional applications of the marketing concept. In response to the new set of forces reshaping the world economy over the past decade, businesses have adopted Holistic marketing to develop, design and implement marketing programmes and activities that recognize the breadth and inter-dependencies of units. As the Marketing Director of your company, you have been tasked to ensure that the holistic marketing concept is fully embraced in all departments within the organization. Required: a) Explain the concept of holistic marketing to your colleagues at work b) Identify and explain four themes that broadly characterize holistic marketing practice in any organization
Holistic marketing emerged from the recognition of the need to have a more complete,
cohesive approach that goes beyond traditional applications of the marketing concept. In
response to the new set of forces reshaping the world economy over the past decade,
businesses have adopted Holistic marketing to develop, design and implement marketing
programmes and activities that recognize the breadth and inter-dependencies of units. As
the Marketing Director of your company, you have been tasked to ensure that the holistic
marketing concept is fully embraced in all departments within the organization.
Required:
a) Explain the concept of holistic marketing to your colleagues at work
b) Identify and explain four themes that broadly characterize holistic
any organization
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