identify whether you think exploratory, descriptive or causal research would be the most interesting. give 2 to 3 reasons for your choice. please chose one and give me reasons as to why you think this the most interesting

identify whether you think exploratory, descriptive or causal research would be the most interesting. give 2 to 3 reasons for your choice. please chose one and give me reasons as to why you think this the most interesting

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter5: Marketing Research And Information Systems

Section: Chapter Questions

Problem 4DRQ

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Concept explainers

Market Research Methodology

Market research refers to employing strategies, collecting data, and studying the target audience of a product by an organization. Businesses analyze customer data to figure out consumer trends, improve product design, improve user experience, develop customer-centric marketing campaigns, generate high-quality leads, and boost conversion rates. Phone surveys, test marketing strategies, and focus groups can be used for marketing research.

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