Which issues should be considered when selecting a brand name?

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter11: Product Concepts, Branding, And Packaging
Section: Chapter Questions
Problem 7DRQ
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Which issues should be considered when selecting a brand name?

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ISBN:
9780357033791
Author:
Pride, William M
Publisher:
South Western Educational Publishing