If Netflix loses 3.5 million subscribers for every $1 reduction in the Disney+ subscription price, a. How many more subscribers would Netflix have lost if Disney+ were initially priced at $4.99 a month? million subscribers b. This is a (Click to select) (Click to select) movement along the demand curve movement along the supply curve shift of the supply curve shift of the demand curve ...

Managerial Economics: A Problem Solving Approach
5th Edition
ISBN:9781337106665
Author:Luke M. Froeb, Brian T. McCann, Michael R. Ward, Mike Shor
Publisher:Luke M. Froeb, Brian T. McCann, Michael R. Ward, Mike Shor
Chapter23: Managing Vertical Relationships
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If Netflix loses 3.5 million subscribers for every $1 reduction in the Disney+ subscription price,
a. How many more subscribers would Netflix have lost if Disney+ were initially priced at $4.99 a month?
million subscribers
b. This is a (Click to select)
(Click to select)
movement along the demand curve
movement along the supply curve
shift of the supply curve
shift of the demand curve
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Transcribed Image Text:If Netflix loses 3.5 million subscribers for every $1 reduction in the Disney+ subscription price, a. How many more subscribers would Netflix have lost if Disney+ were initially priced at $4.99 a month? million subscribers b. This is a (Click to select) (Click to select) movement along the demand curve movement along the supply curve shift of the supply curve shift of the demand curve K Prev 3 of 10 Next > *.... ....
Refer to the Front Page to answer two questions.
FRONT PAGE
Pricing Disney+
Disney decided it wanted to provide streaming services directly to customers, rather than
renting its library of films and television shows to other streaming services like Netflix. But
how successful would a streaming service be? In other words, what did the demand for a
"Disney+" streaming service look like? Disney knew that the number of subscribers would
depend not just on the attractiveness of the Disney archives, but also on the subscription
price. After doing some market research, Disney decided to launch Disney+ at a price of
$6.99 a month (or $69.99 per year). When Disney+ was launched on November 12, 2019,
10 million people signed up on the first day-a resounding success!
Transcribed Image Text:Refer to the Front Page to answer two questions. FRONT PAGE Pricing Disney+ Disney decided it wanted to provide streaming services directly to customers, rather than renting its library of films and television shows to other streaming services like Netflix. But how successful would a streaming service be? In other words, what did the demand for a "Disney+" streaming service look like? Disney knew that the number of subscribers would depend not just on the attractiveness of the Disney archives, but also on the subscription price. After doing some market research, Disney decided to launch Disney+ at a price of $6.99 a month (or $69.99 per year). When Disney+ was launched on November 12, 2019, 10 million people signed up on the first day-a resounding success!
Expert Solution
Step 1

Given:

Disney Hotstar initial price=$6.99

Changed price=$4.99

For every $1 reduction, Netflix loses $3.5 million subscribers

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How many initial subscribers would Disney+ have gotten at a price of $4.99?

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