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- 8- The promotion tool which is suitable for mass marketing is ______________. a. Direct mail b. Advertising c. Email d. Personal selling32- A type of retail promotion used as a temporary offer to customers, its objective is to achieve short-term goals of increasing sale is called _______ a. Sales promotion b. All of the options c. Retail mix d. Retail advertising3. You are working as a marketing consultant for a new start-up. The company seeks to establish a successful marketing strategy for their upcoming product launch. In this context, distinguish between the Marketing Mix and the Promotional Mix, and elaborate on the elements of the Promotional Mix and how they can be effectively utilized to promote the new product. Provide real-world examples to support your explanations.
- 13 The marketing concept emphasizes A. creative approaches to advertising and selling. B focusing on the engineering aspects of product design and production. C implementing the highest levels of technology the firm can support. D realizing short-run profits by aggressively selling what the firm can produce E company-wide consumer orientation with the objective of long-run success.27- When salesperson makes sales, it will lead to the completion of: a. Commercial activity b. Sharing activity c. Collecting activity d. Entertaining activity8. You are responsible for developing a comprehensive promotional strategy for a new product launch. Demonstrate your understanding of promotional concepts by differentiating between the two main kinds of promotional strategies - "push" and "pull". Provide real-world examples of each type and explain how and when they are used effectively to achieve marketing objectives in this scenario.
- Question 2.4) Focusing on Promotion, critically analyse the gaming company Activision Blizzards current online and offline promotionalcampaigns, including a discussion of how they are being discussed in the media due to theirreputational crisis. In your analysis: • Identify the target market for their ‘message’, chosen by the organisation.Many of Target's competitors are attempting to imitate aspects of its advertising and promotional program. (a) Does this present a threat toTarget? (b) Why or Why not, and howshould Target respond?8- Ms. Aisha is a loyal customer of Vaseline Care Products located in Sohar, she likes the product because of the quality and effectiveness. Ms. Aisha decides to tell her sister (Ms. Saada) about the product and convinces her to try it. Ms. Saada finally purchased the product and she liked it after using it. What sort of marketing technique’s does Aisha follow? a. Word of mouth b. Direct marketing c. Advertisement d. Word of words
- 5. Companies depend on TV program ratings to determine their desire of sponsoring a program, which reflects degree coverage. Are program ratings a good criterion for evaluating effectiveness of advertising? Does a high rating indicate the sales volume will also be high. Discussv . In what ways can companies utilize surprise and delight tactics as a sales promotion technique to create positive brand associations and increase customer loyalty?Indicate the type of sales promotion that a producer might use in each of the following situations and briefly explain your reasons: 1) A firm has developed an improved razor blade and obtained distribution, but customers are not motivated to buy it. 2) A competitor is about to do a test market for a new brand and wants to track sales in yes market areas to fine-tune its marketing mix. 3) A big grocery chain won't stock a firm's new popcorn-based snack product because it doesn't think there will be much consumers demand.