7. Successful marketing O focuses solely on selling more products. continues long after the product is purchased. O includes preproduction through selling the product. O ends once the product is sold to consumers.
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- 1) Which of the following statements about marketing is true? A) It is of little importance when products are standardized. B) It can help create jobs in the economy by increasing demand for goods and services. C) It helps to build a loyal customer base but has no impact on a firm's intangible assets. D) It is more important for bigger organizations than smaller ones. E) It is seldom used by nonprofit organizations.1) Which of the following is most essential to any definition of marketing?A) demand managementB) the production conceptC) customer relationshipsD) making a sale 2) All of the following are accurate descriptions of modern marketing today, EXCEPT which one? A) Marketing is the creation of value for customers. B) Marketing is managing profitable customer relationships. C) Selling and advertising are synonymous with marketing. D) Marketing involves satisfying customers' needs. 3) According to management guru Peter Drucker, "The aim of marketing is to ________."A) create customer demandsB) identify customer demandsC) make selling unnecessaryD) set realistic customer expectationsWhich of the following is NOT one of the four main considerations for marketing contingency planning? a. What elements are most critical to the plan. b. What are the potential problems or roadblocks c. Which elements are most difficult to implement d. What elements affect the customer base
- 7) Which of the following statements about environmental scanning is true? A) Environmental scanning changes the marketing environment B) Environmental scanning identifies and interprets potential trends C) Environmental scanning focuses primarily on geographical factors D) All of the above statements about environmental scanning are true50- Which one of the following is not included in the development of the sales strategy of a company? a. Control b. Implementation c. Planning d. Objection handlingFormulating a strategy based on distinctive competencies provides the organization with a unique benefit that ___. Select one:a. helps the organization to progress smoothly through the marketing planb. allows the organization to gain advantage over its competitorsc. allows the organization to retain its internal and product-oriented focus for growthd. allows the organization to focus on products rather than the market
- 7. Which of the following strategies uses a sales approach to marketing? (a) A business that focuses on producing products (b) A business that decides to increase its advertising budget (c) A business that decides to implement loyalty cards for their customers (d) A business that focuses on customer satisfaction in order to increase their salesExplain how the recommendation add value to the company and product brands as well as build customer loyalty.Develop a 10–12-slide PowerPoint presentation that analyzes the company, product, and current marketing situation of that company, and recommends a new that will improve the potential for the product in a global market. Explain how the recommendation will add value to the company and product brands as well as build customer loyalty.Note: The assessments in this course build on each other. You are strongly encouraged to complete the assessments in sequence. ……………………. Added to cartThe management of Magic Vision would like to have an efficient supply chain for their high-end eyewear, but unfortunately, they are not satisfied with the performance of their marketing intermediaries in promoting the product. The company decided to sell its products only through its own efforts since its objective is to reach the target sales for the year. Do you think that the owner's decision is an effective strategy? If yes or no, justify your answer. Note: please don’t repeat answer, the 1st answer was not helpful
- Mr.Abdul is a sales manager of Oman Foods Company. Which one of the following is the best reason that makes him continuously focus on reviewing and evaluating sales performance? a. To determine how many calls a salesperson makes b. To complete sales performance reviews c. To adjust with changing customer needs and modify strategic sales program d. To adapt pricing changesWhich of the following accurately describes the seven tactics (7Ts) of a market offering? a) Product, service, brand, price, incentives, communication, technology. b) Product, service, brand, price, incentives, technology, distribution. c) Product, service, brand, price, technology, communication, distribution. d) Product, service, brand, price, incentives, communication, distribution.1. A product line is a group of product or service items that are closely related because they satisfy a class of needs, are used together, are sold to the same customer group, are distributed through the same outlets, or fall within a given price range. A product mix consists of all the product lines offered by an organization.Please, give an example of a product line and an example of a product mix. (1 paragraph)2. A brand personality is a set of human characteristics associated with a brand name that successful and established brands take on. Give an example of a brand you are familiar with and explain the associations you have in your mind as related to this brand. (1-2 Paragraphs)Submit a post in which you define the concept of value. Think of 2 products or services that you use on a regular basis and which you think represent good value for you, as a consumer. Tell us what they are.3. Then think of 2 products or services that, in your view, as a consumer, do not represent good…