If you sample 100% of the population, you are doing a ________ A.Snowball Sample B.T- test C.Census D.Convenience SampleQUESTION 4Which of the following is a Business Goal? A.To increase media coverage of the client’s leadership by 17% in one year. B.To increase ticket sales and season memberships 5% over last year’s levels. C.To engage 30% more theatre-goers in the client’s summer series social content in the next seven months. D.To increase recall of the organization’s brand message among children by 5% by the end of the year.QUESTION 5A ________ is a research method that requires group interviews that are led by a moderator and involves eight to 12 participants. A.Advisory Board B.Panel Presentation C.SWOT Analysis D.Focus Group QUESTION 6A ________ Analysis is research method that evaluates content in print, online and broadcast material using a systematic and objective procedure that often involves coding of key words and phrases. A.Content B.Visual C.Coding D.SWOT QUESTION 7When conducting research for a strategic communication plan, what is done first: A.Focus Groups B.Primary Research C.Secondary Research D.SWOT Analysis E.Surveys QUESTION 8In Integrated Marketing Communication, research is implemented to: A.Define problems/situations/opportunities B.Monitor programs/campaigns C.Measure the impact of programs/campaigns D.A and B E.A, B and C QUESTION 9What are the elements of PESO? A.Paid, Engaged, Shared, Onward B.Paid, Enhanced, Succeeded, Owned C.Prepared, Enhanced, Succeeded, Ownership D.Paid, Earned, Shared, Owned QUESTION 10Saying that communication objectives must be SMART means they must be: A.Simple, Measureable, Action-based, Real-time, Time-Bound B.Specific, Mappable, Abundant, Realistic, Talented C.Specific, Measureabale, Attainable, Realistic, Time-Bound D.Simple, Monitored, Attainable, Real, Talented QUESTION 11What is missing from the following objective:To increase recall by 10% of the client’s key message among socially engaged teens in Alabama. A.No primary public is included B.It is not time bound C.It is not measureable D.Recall is a business goal -- not a communication objective.

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Answered: If you sample 100% of the population,…

MATLAB: An Introduction with Applications

6th Edition

ISBN:9781119256830

Author:Amos Gilat

Publisher:Amos Gilat

Chapter1: Starting With Matlab

Section: Chapter Questions

Problem 1P

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QUESTION 4

Which of the following is a Business Goal?

	A.	To increase media coverage of the client’s leadership by 17% in one year.
	B.	To increase ticket sales and season memberships 5% over last year’s levels.
	C.	To engage 30% more theatre-goers in the client’s summer series social content in the next seven months.
	D.	To increase recall of the organization’s brand message among children by 5% by the end of the year.

QUESTION 5

A ________ is a research method that requires group interviews that are led by a moderator and involves eight to 12 participants.

	A.	Advisory Board
	B.	Panel Presentation
	C.	SWOT Analysis
	D.	Focus Group

QUESTION 6

A ________ Analysis is research method that evaluates content in print, online and broadcast material using a systematic and objective procedure that often involves coding of key words and phrases.

	A.	Content
	B.	Visual
	C.	Coding
	D.	SWOT

QUESTION 7

When conducting research for a strategic communication plan, what is done first:

	A.	Focus Groups
	B.	Primary Research
	C.	Secondary Research
	D.	SWOT Analysis
	E.	Surveys

QUESTION 8

In Integrated Marketing Communication, research is implemented to:

	A.	Define problems/situations/opportunities
	B.	Monitor programs/campaigns
	C.	Measure the impact of programs/campaigns
	D.	A and B
	E.	A, B and C

QUESTION 9

What are the elements of PESO?

	A.	Paid, Engaged, Shared, Onward
	B.	Paid, Enhanced, Succeeded, Owned
	C.	Prepared, Enhanced, Succeeded, Ownership
	D.	Paid, Earned, Shared, Owned

QUESTION 10

Saying that communication objectives must be SMART means they must be:

	A.	Simple, Measureable, Action-based, Real-time, Time-Bound
	B.	Specific, Mappable, Abundant, Realistic, Talented
	C.	Specific, Measureabale, Attainable, Realistic, Time-Bound
	D.	Simple, Monitored, Attainable, Real, Talented

QUESTION 11

What is missing from the following objective:

To increase recall by 10% of the client’s key message among socially engaged teens in Alabama.

	A.	No primary public is included
	B.	It is not time bound
	C.	It is not measureable
	D.	Recall is a business goal -- not a communication objective.

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