If you were a small business owner and you had the financial ability to hire a marketing director, would you pick someone from a large firm to run your marketing? Why, or why not?

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter5: Marketing Research And Information Systems
Section: Chapter Questions
Problem 1DYMP
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If you were a small business owner and you had the financial ability to hire a marketing director, would you pick someone from a large firm to run your marketing? Why, or why not?

 

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ISBN:
9780357033791
Author:
Pride, William M
Publisher:
South Western Educational Publishing