Assume you are starting an online business called FitMePerfect.com, a Web site where customers can order jeans made to their exact body measurements. What kind of information would you include in the marketing plan section of your business plan?
Assume you are starting an online business called FitMePerfect.com, a Web site where customers can order jeans made to their exact body measurements. What kind of information would you include in the marketing plan section of your business plan?
A business plan can be described a written document which includes what will be the objectives of the company and how will the company achieve those objectives. It lays down a blueprint for all the activities that are performed in the different departments of the business ranging from marketing, financial, operations, sales or human resource. Since business plans contain all the relevant information about the business, it is used to attract investors by telling them about the strategies and investment plans of the company.
However, business plans are a great tool for new and nurturing businesses, it is equally important for established businesses also. A business plan is reviewed and improved periodically so that it complies with the changing business environments and requirements of the customer. An ideal business plan should include an executive summary, products and services to be offered, marketing strategy and analysis, financial planning and a budget for all these activities.
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