If your forecast for 2022 is 40, using the seasonal index below, what is your forecast for 2nd quarter of 2022? Seasonal Forecast Index 2022 Q1 1.1 Q2 1.2 Q3 0.9 Q4 0.8 Total 40 O 40/1.2 O (40/4)*1.2 O (40/4)/1.2 O 40*1.2

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter6: Target Markets: Segmentation And Evaluation
Section: Chapter Questions
Problem 17DRQ: Under what conditions might a firm use multiple forecasting methods?
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If your forecast for 2022 is 40, using the seasonal index below, what is your forecast
for 2nd quarter of 2022?
Seasonal Forecast
Index
2022
Q1
1.1
Q2
1.2
Q3
0.9
Q4
0.8
Total
40
40/1.2
(40/4)*1.2
O (40/4)/1.2
40*1.2
Transcribed Image Text:Listen If your forecast for 2022 is 40, using the seasonal index below, what is your forecast for 2nd quarter of 2022? Seasonal Forecast Index 2022 Q1 1.1 Q2 1.2 Q3 0.9 Q4 0.8 Total 40 40/1.2 (40/4)*1.2 O (40/4)/1.2 40*1.2
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