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- How can a company effectively identify and target the most profitable customer segments within a chosen market? What strategies can be used to maximize profitability within these segments?Explain why companies need to design a Customer Value-Driven Marketing Strategy? Discuss about Customer Relationship Management and elaborate why there is a shift from transaction based marketing to relationship based marketing?How can companies effectively manage customer expectations in service marketing?
- Think of a specific product or service and then formulate a concrete marketing strategies that can gain valuable feedback and how to improve your product or service that will meet the needs of your target market. Discuss.Explain the overall objective of customer relationship management and the stages that customers are pulled through in the process. For each stage, identify the marketing goals during the stage as well as examples of strategies that may be used.As a brand manager for the new launched coffee, what target marketing strategy will you propose to capture a large slice of the market share and to duplicate the brand success of the corporation in the beer market? Explain your answer and identify the most feasible segment for the coffee.
- One major reason for undertaking marketing research is to identify market opportunities. Once the research is complete, the company must measure and forecast the size, growth, and profit potential of each market opportunity. With regards to the above information examine how demand can be estimated in a market.Each company's marketing plan should focus on customer retention. Two examples of firms employing this strategy and an explanation are essential.Marketing plans propose a marketing strategy that details the chosen marketing mix (product, place, price, and promotion). Distinguish the specific elements of the organization’s marketing mix and evaluate the extent to which the strategy reflected in these elements is aligned with the organization’s mission statement. What recommendations would you make to better align the organization’s marketing strategy with its mission?
- Respond to the following in a minimum of 175 words: How can a company’s marketing organization ensure that it is able to identify newly emerging competitors in time to plan and execute an effective marketing strategy in response to these competitors? Provide an example.Access the following Website: :http://www.kraftheinz-foodservice.com/ Kraft Foods uses this Website as a part of their marketing strategy. Discuss IN 1000 WORDS its effectiveness as a marketing tool. Include the things that you feel work well and the things that you feel could be done better.Develop a brief marketing plan for the event of your choice. Make sure to identify the competitive advantages, target market(s), strategies, tactics, budgets, and schedule and evaluation methodologies. Describe how you will increase your marketing performance through creative and innovative tactics.