In a competitive marketplace, successful companies understand that they cannot serve all buyers. Using examples, discuss how such a company can develop a customer driven marketing strategy.

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter3: The Marketing Environment
Section: Chapter Questions
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In a competitive marketplace, successful companies understand that they cannot serve all buyers. Using examples,
discuss how such a company can develop a customer driven marketing strategy.
Transcribed Image Text:In a competitive marketplace, successful companies understand that they cannot serve all buyers. Using examples, discuss how such a company can develop a customer driven marketing strategy.
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