Assignment Description and Instructions: As a group of aspiring entrepreneurs, design a business plan for a service-oriented business in the tourism industry in any Caribbean country (not an existing business/company). The Business is a Land and Sea Tours Key Elements of the Business Plan Marketing Strategy This section describes the company’s target market and its characteristics. Demographic characteristics of target customers. Number of potential customers. Customer needs, wants and habits. Advertising and promotion Media used Media costs Frequency of usage Plans for generating publicity. Pricing Cost structure Fixed Variable Comparison against competitors’ prices Distribution strategy Channels of distribution used.
Assignment Description and Instructions: As a group of aspiring entrepreneurs, design a business plan for a service-oriented business in the tourism industry in any Caribbean country (not an existing business/company). The Business is a Land and Sea Tours Key Elements of the Business Plan Marketing Strategy This section describes the company’s target market and its characteristics. Demographic characteristics of target customers. Number of potential customers. Customer needs, wants and habits. Advertising and promotion Media used Media costs Frequency of usage Plans for generating publicity. Pricing Cost structure Fixed Variable Comparison against competitors’ prices Distribution strategy Channels of distribution used.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Assignment Description and Instructions:
As a group of aspiring entrepreneurs, design a business plan for a service-oriented business in the tourism industry in any Caribbean country (not an existing business/company). The Business is a Land and Sea Tours
Key Elements of the Business Plan
-
Marketing Strategy
This section describes the company’s target market and its characteristics.
- Demographic characteristics of target customers.
- Number of potential customers.
- Customer needs, wants and habits.
Advertising and promotion
- Media used
- Media costs
- Frequency of usage
- Plans for generating publicity.
Pricing
- Cost structure
- Fixed
- Variable
- Comparison against competitors’ prices
Distribution strategy
- Channels of distribution used.
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